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Cash Flow Forecasting: How to Prepare, Calculate and Use a Cash Flow Forecast.
Cash Flow Forecasting: How to Prepare, Calculate and Use a Cash Flow Forecast.

A practical guide to cash flow forecasting, with a worked example showing how to calculate your cash position, plan ahead and prepare for delayed customer payments.

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Pisces, Virtual finance OfficeAlan OakesOctober 28, 2026virtual finance function, cashflow, forecasting
Virtual Finance Department or Fractional FD?
Virtual Finance Department or Fractional FD?

As your business grows, bookkeeping and year-end accounts may no longer give you enough information to make spending decisions. We explain the financial support available and how each service works at Pisces.

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Virtual finance Office, PiscesAlan OakesOctober 22, 2026virtual finance function, virtual finance director, fractional finance director
How do I manage cash flow as my marketing agency grows?
How do I manage cash flow as my marketing agency grows?

Winning more work should be good news for your marketing agency. But when freelancers and suppliers need paying before clients settle their invoices, growth can put pressure on cash flow. Here's how to manage those gaps and plan ahead.

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Virtual finance Office, PiscesAlan OakesOctober 14, 2026cashflow
Speeding Up Inflow and Slowing Down Outflow: The Real Finance Strategy for Agencies.
Speeding Up Inflow and Slowing Down Outflow: The Real Finance Strategy for Agencies.

Most creative agencies focus on profit as the measure of success. But the truth is, agencies rarely fail because of profit. They fail because of timing.

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Virtual finance OfficeAlan OakesSeptember 18, 2025virtual finance office, virtual finance director
Your Numbers Are a Creative Tool, Not a Constraint
Your Numbers Are a Creative Tool, Not a Constraint

Designers don’t look at a blank wall and feel restricted. They see a palette, shapes, and textures that inspire what comes next.

That’s exactly what your numbers can do for your business.

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Virtual finance OfficeAlan OakesSeptember 11, 2025virtual finance office, virtual finance director
Winning Work Doesn’t Mean Making Money
Winning Work Doesn’t Mean Making Money

Landing a new project feels like a win. It’s validation. Another client through the door. Another invoice raised.

But here’s the truth: not all wins are equal.

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Virtual finance OfficeAlan OakesSeptember 4, 2025virtual finance office, virtual finance director
When Creative Business Owners Feel Financially Secure
When Creative Business Owners Feel Financially Secure

When do you actually feel financially secure as a creative business owner?

Your agency might never struggle to pay its bills or taxes. Payroll might always run on time. There may even be a healthy-looking balance sitting in the bank.

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Virtual finance OfficeAlan OakesAugust 28, 2025virtual finance office, virtual finance director
Tax Planning for Creative Agencies: Save More with Smarter Questions
Tax Planning for Creative Agencies: Save More with Smarter Questions

Most creative agencies don’t realise they’re overpaying tax.
Not because they’re doing anything wrong — but because they’ve never had the right conversation.

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Virtual finance OfficeAlan OakesJuly 30, 2025virtual finance office, virtual finance director
If you can’t explain your finances on one spreadsheet, four won’t help.
If you can’t explain your finances on one spreadsheet, four won’t help.

What happens when your system is really just spreadsheets that don’t make sense.

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Virtual finance OfficeAlan OakesJuly 2, 2025virtual finance office, virtual finance director
You're Not Lost. You're Using the Wrong Map
You're Not Lost. You're Using the Wrong Map

Most creative founders I meet think they’re behind.
Behind on profits. Behind on pricing. Behind on where they should be by now.

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Virtual finance OfficeAlan OakesJune 25, 2025virtual finance office, virtual finance director, strategic finance for creatives, year-end accounting issues, creative business support, 5C Framework Pisces
Freedom isn’t freedom without control
Freedom isn’t freedom without control

Creative freedom means nothing if you’re constantly stressed. Learn how clarity and control over your finances can give you the space to grow — without burnout.

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Virtual finance OfficeAlan OakesJune 18, 2025virtual finance office, virtual finance director, 5C Framework
The Financial Red Flags Creative Businesses Can’t Afford to Ignore
The Financial Red Flags Creative Businesses Can’t Afford to Ignore

Most creative businesses don’t fail overnight.
They drift.

They get busier. Revenue goes up.
But so does stress.

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Virtual finance OfficeAlan OakesJune 11, 2025virtual finance office, virtual finance director
How to Take a Holiday Without Wrecking Your Cashflow
How to Take a Holiday Without Wrecking Your Cashflow

You can take time off without wrecking your cashflow.
You just need a system that prepares your numbers in advance — not after the damage is done.

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Virtual finance OfficeAlan OakesJune 4, 2025virtual finance office, virtual finance director, cashflow
Why Your Budget Isn’t Working (and How to Fix It)
Why Your Budget Isn’t Working (and How to Fix It)

Struggling to stick to your business budget? Learn the real reasons creative agency budgets fail — and how to build one that works for your brain and your goals.

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Virtual finance OfficeAlan OakesMay 28, 2025virtual finance office, virtual finance director, Budgeting
Should You Pay Private School Fees Through Your Company?
Should You Pay Private School Fees Through Your Company?

Creative business owners: Find out why paying private school fees through your company could cost you more in tax — and what to do instead

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Virtual finance OfficeAlan OakesMay 21, 2025virtual finance office, virtual finance director
Should You Stop Charging by the Hour?
Should You Stop Charging by the Hour?

If you’re running a creative business, chances are you’ve been told to “charge what you’re worth.” But what does that really mean when tools like AI are speeding up your process—and clients are asking more questions about value?

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Virtual finance OfficeAlan OakesMay 14, 2025virtual finance director
How much cash do I need to keep in my bank?

Working capital is the amount of money that you have in your bank account compared to the amount of that you need to pay. If the money in your bank is more than the money that you need to pay you have a good working capital amount, if it is less then you will be having problems.

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Business AdvisoryAlan OakesMarch 1, 2024creative agency, business advisor
Would your finance team pass a MOT?

Is your finance function fit for purpose? Do you get all the information that you need to make informed decisions about your company? Do you have access to forecasts so you can see where your business will be in the next few months and what will be paid in taxes?

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Business Advisory, Virtual finance OfficeAlan OakesFebruary 26, 2024creative agency, business advisor, finance, virtual finance
Are my finances stopping me growing?

A business advisor is someone that you can engage to work with you and your company when you are looking to grow and make your company more efficient. They will work through with you a series of improvements that you need to make that will move your business forward.

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Business Advisory, Virtual finance OfficeAlan OakesFebruary 26, 2024creative agency, business advisor, finance, virtual finance
What are my KPI’s?

Are you looking to grow your business? You need to look at the key numbers in your accounts to help you and to monitor your progress.

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Business Advisory, Virtual finance OfficeAlan OakesFebruary 13, 2024Customer acquisition cost, cashflow, accounts receivable days., gross profit, project v actual cost
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